Resonance China, Its Presence in China Social Media
Resonance means reverberating deep sound. It goes with lifestyle and market situation in China at present.
Resonance China is a social media agency that reflects and builds reputation of china social media blog by Resonance, lifestyle, popular brands, and presence on a global level. As an agency, it keeps a close watch on people travelling outside China and their lifestyle, how are they connected to internet, popular social apps used, etc. The agency assists its customers with workable solutions in fashion and other industries. The company excels in out of the box ideas and solutions that beat the traditional methods.
How does it help for Resonance China office located in Shanghai?
Shanghai is largest city of China and has grown from a fishing town to a popular cultural city. It also became the third largest financial hub in the world. The rate of transformation was very fast and it soon became the most modern city with its infrastructure and residents attitude towards western lifestyle.
Resonance is a marketing agency in China was found in 2009 to help its branded clients to establish and put a strong foot hold with social media presence in the market. With the advancement of technology, Shanghai residents and overall China have adopted to online marketing and purchasing commodities.
Cyber Monday or Singles Day is observed as the most popular day for purchases. Most e-retailers offer good discounts on whole range of merchandise. The clients of Resonance China are finding it difficult to manage logistics with the surge in demand. The company played a major role in identifying what to put on sale and what not to for their customers. Record online sales were made in last couple of years. Each year the sales hiked and are expected to multiply this year.
The agency develops social media strategies for its popular clients like Fendi, Absolut, Club Monaco, and other fashion and luxury brands. Resonance China builds content that is of high quality and appeals the online customers. Their strategies prove vital for promotion and brand appreciation. Its target audience are spread across Chinese social web with an objective to increase sales.
Below are some of the highlights of China social media and digital marketing:
I. Website content of BMW is digitally well equipped for new users to navigate with ease and educates about new products and features of each model.
II. Coach has partnered with many social websites as marketing strategy to attract more consumers to its website and promote sales. This reflected increase in online sales for the company. Additionally, it also offered best e-commerce benefits to attract consumers.
III. Another e-retailer performed product sampling while including review blog on their website. This gave great reviews about the products from registered users.
IV. Tiffany introduced store locator, short films of celebrity interviews, fan participation through app, etc. to generate and capture purchase interest.
Similar to these digital marketing and social media campaigns, Resonance China partnered with some of the world’s popular luxury brands to engage with global customers and push forward sales with an off-beat marketing and strategic approach.
